Beautiful Things

We believe that the true beauty, IS YOU... We design each frame with our customers features in mind--to accent their inherent beauty. With over 40 years of working with people in our flagship store, we know what works and what doesn't. Our customers believe we have their best interest at heart and we strive to honor that every day. 

We Believe...

• Your face is not the place for obnoxious logos or corporate branding. 

• Your eyewear should compliment your lifestyle & accentuate your natural beauty.

• That looking your best doesn't have to break the bank...

100% INDEPENDENT

To be independent is not having to compromise on design or quality in an effort to appeal to a mass market. It means honoring the craft of handmade eyewear and the people who wear them. 

100% Handmade

Designed by our team of 7 women and 1 man (lucky fella huh?!) who have over 175 years of combined optical experience, GRO is handmade in our factory in Italy–by artisans who have been making eyewear for generations.

UV Coating for Superior Protection

The sun ain't no joke...! Do you know how your lenses stack up? GRO Eyewear features lenses that are 100% UV A & B, Optically ground (no distortion). Our mirrored lenses have an Anti-Reflective coating on the backside (for clarity improvement)